Probable Futures

Probable Futures aims to increase the chances that our future is good. This initiative brought together experts from science, art, finance, technology, and design to conceive and create a global online utility that vividly communicates the consequences of climate warming via an online web platform.

An invitation

Probable Futures is a connection point where people can gain a new perspective and become a force for positive change in society. We built a brand to foster a curiosity among courageous leaders and prominent organizations while also being accessible to everyone everywhere. The aesthetic sensibility is seemingly simple, but layered with artful details that invite the attentive viewer to slow down, to discover, and to revisit.

A logo that stretches 12,000 years

For the past 12,000 years our planet has been a remarkably stable place. But recently due to the dramatic rise in greenhouse gases, the climate has begun to leave that familiar state of equilibrium. This is the concept that is embodied in the Probable Futures logo. A long straight line carries through the mark implying stability and steadiness. A subtle hint of orange appears in the upper right indicating the changes we face in a warming world.

Slowing down in a “snackable” content world

The Probable Futures website was designed to encourage site visitors to slow down and to fully internalize the depth and breadth of the risks that climate change brings with it. In partnership with Postlight our team designed an educational web product that empowers CEOs, government leaders, parents, educators, and individuals to make informed decisions by serving up clarifying information about the world as we’ve known it and the probable futures we face.

Show and tell

A series of interactive maps are the heart of the Probable Futures website. They allow site visitors to envision and imagine what the world will be like—on a local and global scale—at different warming scenarios. The aesthetics of the maps themselves were critical to the product design. Functionality within the maps was kept to a bare minimum, inviting visitors of all backgrounds and levels of understanding to explore and to focus.


Brand research and strategy, visual identity, art direction, information graphics, website design, and presentation design