Welcome to Gambier, Ohio. A small town a bit off the beaten path, the place Kenyon calls home. Lucky us, getting the chance to craft a far-reaching brand strategy for this special college.
Working closely with Nick Sherman, we redrew the former Kenyon logotype to add personality and address the need for small use cases. The details of the letterforms—particularly the tilt of the ‘o’ and the tail of the ‘y’—are reminiscent of the earlier logo, yet express a modern twist.
This work is the new North Star for Kenyon.Janet Marsden, Vice President for Communications
We worked side by side with Kenyon’s communications team and external creative partners to develop guidance that balances brand aspirations with practical pragmatism.
A critical component of the brand strategy was solving how to express the Kenyon identity through its many social channels. We crafted a thoughtful approach that allows brand extensions to flex while maintaining consistency across all of the College’s affiliates.
Brand research and strategy, visual identity, content development, admissions strategy