Welcome to Gambier, Ohio. A small town a bit off the beaten path, the place Kenyon calls home. Lucky us, getting the chance to craft a far-reaching brand strategy and admissions campaign for this unique place.
The brand is anchored by an updated Kenyon logotype. We dropped “College” from the name and worked closely with Nick Sherman to redraw the former Kenyon logotype adding personality and making the mark more usable—particularly at small scales.
This work is the new North Star for Kenyon.Janet Marsden, Vice President for Communications
Working side by side with Kenyon’s communications team, we developed brand guidelines that balance brand aspirations with practical pragmatism.
A critical component of the brand strategy was solving how to express the Kenyon identity through its many social channels. We crafted a thoughtful approach that allows brand extensions to flex while maintaining consistency across all of the College’s affiliates.
Kenyon had long ago foregone the viewbook and tasked us with thinking about what’s next. Recognizing that we could never tell the Kenyon story as well as the Kenyon community could, we crafted an admissions campaign fueled by student work and voices. Moth led the print suite, but the strategy was executed across video, web, and social channels.
Kenyon’s signature printed book is a journal of curated student essays and creations that help prospective students see the possibility for the kind of intellectual intrigue and curiosity that defines the Kenyon spirit. Ranging from haikus to math equations, and photographs to musical compositions, the pieces themselves and the careful curation paints a vivid picture of the richness of the Kenyon community.
Often a prospective student’s first introduction to Kenyon, the search pieces are designed as a series of three fold-out posters, which use typographic wordplay on one side, and complementary illustration on the other. The posters are designed to capture attention, pique interest, and provide a window into how Kenyon students think. The illustrations, drawn by Jan Buchczik, are visually striking and add another graphic element to the Kenyon brand.
Brand research and strategy, visual identity, content development, admissions strategy