Woodwell Climate Research Center

Woodwell Climate Research Center is addressing one of the most critical challenges of our lifetime—and required a brand strategy that reflected such urgency. Our team worked with internal and external stakeholders to establish a renewed vision and new identity. The Center’s new name honors their visionary founder, George Woodwell, and clarifies its focus on climate research. The curving edge of the new logo symbolizes Earth and the rise of carbon emissions and global temperatures.

The Woodwell website offers a robust collection of stories, policy briefs, and research insights. We leveraged a wide range of leading-edge content from the Center’s years of publishing to craft a modular design that resonates with peers, policymakers, and the general public.

Woodwell envisions a world where everyone understands the devastating effects of climate change—and how to take action to ensure the future of life on Earth. A comprehensive brand toolkit helps the Center communicate its scientific discovery and research across a wide range of channels.