The MIT Election Data and Science Lab (MEDSL) is a trailblazer in the realm of election data and science, inspired by the mission of improving the democratic process for everyone.
A collaborative deep-dive into historic campaign graphics inspired themes of the new brand: instructive, authoritative, straightforward, transparent, and patriotic. The abstract, data-inspired logo features a monospace type paired with an instantly recognizable color palette.
Intuitive and easy to use
MEDSL’s Election Performance Index (EPI) web platforms serves audiences ranging from election officials to academics, journalists to engaged citizens. Our UX work focused on enabling users to easily explore state-by-state data though a layered and intuitive visual presentation.
The EPI website offers articles on voter turnout, wait time, registration, and other pressing election information.
Brand strategy, visual identity, market research, UX and UI design, website development and integration