Goody Clancy

Architecture design firm Goody Clancy crafts design that drives discovery. Their thoughtful approach, focus on the campus ecosystem, and commitment to environmental resilience inspired a new brand and website.


Brand through web

We began our work, as we always do, with a deep dive discovery, brand positioning, and UX strategy, in partnership with 43,000 Feet. 

Understanding the critical role of a design studio’s website, we developed the visual identity on parallel tracks with the web design, allowing us to pressure test visual identity elements through the site design. 

The result: a clean and contemporary design palette, open and bright photo art direction, a balanced typography and color palette, and a logotype that moves in space. A brand and site that reflects the firm’s thoughtful, human, and collaborative approach.

A renewed legacy

Goody Clancy’s focus on sustainability stems from their decades-long expertise in preserving and renewing historic spaces (think, creating a geothermal energy system for Trinity Church.) The website extends the firm’s commitment to sustainability by employing web best practice; optimized file sizes and carefully considered video usage.

The right tools for telling the best stories

Part of building a great story is having the right set of building blocks. The web design system includes a variety of flexible design components that can be mixed and matched in the site’s CMS. Content strategy and the design library work hand-in-hand and were crafted to support the specific and bespoke needs of Goody Clancy. 

To support the brand launch, we worked with Yoon S. Byun to build an extended photo library and team portraits that show the personality of the firm.


Brand strategy, visual identity, content development, website design