Deerfield Academy breaks the mold of conventional learning with its groundbreaking academic models, avid learners, and devoted faculty eager to usher in a new generation of thinkers and doers.
We worked closely with the Deerfield team to develop a communications plan, messaging strategy, and collateral for an admissions campaign that reflects the experience and value of a future-facing education at the historic and revered boarding school.
The 64-page viewbook features origami, a cipher, and other unexpected elements. Lenticular postcards showcase student achievements while revealing inspirational messages from alternate angles.
A future-facing visual vocabulary features a vibrant signature green inspired by architectural details found in Deerfield’s acclaimed Hess Center for the Arts.
Research, communication strategy, admissions brand campaign development, print suite design, content strategy, content development, photo editing, illustration art direction